MONEY-MAKERS GUIDE TO EASY MAIL ORDER RICHES

Selling products and/or services through the mail is one of the fastest growing methods of doing business in the world today. It's estimated that sales for 1983 will top the 100 billion dollar mark!

Millions of people from all walks of life, and in all parts of the world are "into" mail order, with more coming in every day. Some of them are grossing in the millions, others are chalking up sales figures of several hundred per month, and there are others who only give it a quick try, make a few dollars and drop out.

Mail order selling appeals to almost everybody with a desire to get rich. Generally, it doesn't require complicated equipment, a lot of start-up capital, or an expensive office. Mail order is a kind of business that can be run by anyone from the comfort of his or her own home.

About all that's required for success in mail order is selling is an understanding of what you're doing--it's not a game or kind of thing you want to just give a quick try...It's a way of doing business, a requires a good understanding of what people buy, why they buy, and an operational plan that will lead you to success.

In order to make it big in mail order, you must understand that it's a selling business. Thus, you've got to decide on what you want to sell--who your buyers will be--and know why they buy, and then, program your selling efforts in such a way that these people will buy from you.

The best, and the easiest selling product or service--because it has the greatest appeal to the most number of people--is information that gives people knowledge or instructions that will enable them to get rich. The bottom line is simply that everyone in the world wants to know how they can get rich--without putting forth too much of an investment in either money, time or effort.

So, the first thing that you should do is some marketing research: Look in all the publications running mail order advertisements and opportunities--get a good understanding of what they are doing--how they are doing it--and then formulate a business plan of your own that will allow you to duplicate what they're doing.

With get rich information or instructions--and knowing that to make the really big money you have to be the author or a prime distributor--there are two ways to go. You can become the author with all the involved headaches and demands upon your time, or you can buy the reproduction rights and re-sale or distribute them as your own.

As the author, you'll have to do the research, the writing, the printing, advertising, and order fulfillment.

As a prime source distributor, you can pay a one-time fee for the reproduction rights--then spend your time and money on selling efforts. You still have to handle the printing, the advertising, and order fulfillment--but you have the advantage of "choosing and picking" only what you feel will make money for you. With most writers, only about 10% of what they spend hours, weeks, even months researching and writing, ever sells for them. Writers are just not geared to the profitable marketing of their materials.

Your initial marketing research should give you a good idea of what is selling--what the people are buying--and which titles of any particular author you want to promote and sell for your own profits.

The next thing is to look through all the publications you can find that carry mail order ads--those that run issue after issue (but not those run as fillers by the publisher) are usually the ones that are not making money for the people selling them(or you can bet they wouldn't still be running them).

Decide which kind of program you want to run, and how you want to make money...The best ad to run is one that offers a free report relative to a money making plan. Your ad might read: FREE REPORT! Insider's Secrets to Your Own Million Dollar Multi-Level Empire. Send SASE to (your name and address).

In reply to each of the responses you get to this ad, you send them a one page report that briefly explains your multi-level secrets, with an invitation at the bottom for those really interested in multi-level marketing, to send in another $15 or $20 for your complete multi-level marketing "how-to" manual. You can then fill up their SASE with other offers, such as the availability of mailing lists for rent, a multi-level program of your own, and a listing of other business success reports you're offering.

At the same time, you compile the names and addresses of all the people sending for either your free report or their own materials, and you have the beginning of a mailing list of your own that you can rent out over and over again at huge profits to yourself.

Clip the stamps off the envelopes as you receive them, and save them in an old shoe box. When you have a box full, you can sell them to any number of stamp collectors, and pocket an easy $10 or $15...

Save all the envelopes with return addresses, and when you've accumulated a thousand or two of these, you can send them in to list compilers and pocket another $50 to $100...

The other way of advertising is the offering of your report or book for sale from the ad. Such an ad would read about like this: Insider's Secrets to Your Own Million Dollar Multi-Level Empire. Dynamic new reports shows the easy way. Send $3 to (your name and address).

It's very difficult to sell anything directly from a classified ad because there just isn't space enough in which to do a complete job of selling. Thus, if you try to sell from a classified ad, be sure to keep your selling price under $5...

A $3 item should pull well with a classified ad--A $5 item will take at least a one inch display ad--a $20 item will take a well written sales letter.

When you're just getting started in mail order selling, stick to small classified ads--test the pulling power of your ad, and your product, as well as the publication your ad runs in...

Analyze and practice rewriting some of the ads other people are running--experiment, and run a few ads in only one or two publications--and then build upon your success. In other words, if your first ad costs you $30, and you take in $90--take that $90 and run the same ad again, not only in the same publication, but in a couple of other publications as well. Use your profits to expand the exposure of your offer--let as many people as possible see it.

It's important to note that you cannot expect to "live off" the income from your beginning efforts. You have to have "other" money to pay your lights, water, and gas bills.

Mail order success is built upon the wise investment of your advertising dollars. Take $100 and run a classified ad for your reports in one of the big national publications. Figuring that from that first $100, you can take in $300, run the same ad again in that publication, and at the same time in two other publications. Thus, your real profits should triple--and if you keep on reinvesting your profits in additional advertising exposure--conceivably within six months or less you should be hauling in several thousand dollars per month in profits.

For complete reproduction and re-sale/distribution rights on this report, as well as a list of other reports that will make money for you, just drop a line to the mail order dealer from whom you bought this one.

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HOW TO MAKE BIG MONEY FAST, RENTING MAILING LISTS

Anyone wanting or needing to build a fast source of income should definitely consider establishing a mailing list rental business. All it takes to get started is your time, and once you're organized, you can easily parlay this business into a $100,000 a year income.

The first thing of course, is the compiling of names for your mailing lists. This is done simply by noting or listing on 3 by 5 index cards the names/addresses on all incoming mail. Arrange these in zip code and alphabetical order, and you're almost ready for business.

To build your list of names simply run an advertisement in as many of the mail order publications as you can afford, offering free list of 100 mail order buyers for a self-addressed and stamped envelope. And again, as you get these responses to your ad, list their names/addresses in your card file system, and file them alphabetically with your other cards.

Another way to build your list of names fast is to run a short classified type advertisement offering a free report of some sort of money-making idea, in exchange for a self-addressed, and stamped envelope. As you do with all of your other incoming mail, list the names/addresses on your index cards and file them with the other cards.

When you've got a thousand names in your file, the next thing is to purchase a box of self-adhesive or peel and stick labels, and type your names/address onto these sheets of labels. Typing 31 sheets--33 labels to a sheet will give you 1,023 names on 31 sheets of labels. Take the sheets of labels to your nearest photo-copy shop; copy them onto plain paper masters and you're ready for business.

Meanwhile, be sure to file your plain paper masters and hold them/guard them with your life. You can send out the labels you typed on to your first customer.

Look thru all the publications offering advertising space for mail order operators--clip out and study those advertisements offering mailing lists--and from these, make up or have made up for you, a similar ad.

You should be offering your lists for a one-time a $5 per 100 names; $20 for 500 names; and $40 for 1,000 names.

Check with your paper sources for best wholesale prices on reams of plain paper, gummed labels, and the peel & stick kind. At the same time, explain what you're about to do with the owner or operator of your local copy shop, and arrange a deal where by you can copy your names at reduced prices, so long as you provide your own paper.

Then, when your orders start coming in--you simply take your "master mailing lists" to the copy shop, copy them unto plain paper, gummed or peel & stick labels, and send them out to your customers. Basically, we suggest that you do all your copying once a week, package all your orders, for that week, and drop them off at the post office with just one trip.

Much of the time, you can get free advertising and at the same time pull in a lot of new names of people who are interested in mail order, by writing and submitting articles to the various mail order publications. If you arrange such a deal with a publisher, run your mailing list ad, and tag your articles with something such as: For more information or if you have a particular questions, write to met at...

It would also be a good idea to check out your own capabilities of producing and mailing out a mail order ad sheet--just a one-page flyer with 3-columns of ads on one side and a full page advertisement of some program or product you're promoting on the other side. The, with such an ad sheet, you contact all the mail order publishers and offer to run their ad in your publication in they'll run yours in their publication.

Whenever you're selling a new name/address to your card file, always mark on the card whether or not you received any kind of orders from that person. You should also number your mailing lists--mark "01" on the cards of the first 1,000 names you type onto your masters, "02" on the next thousand and so on until you retire or sell your business.

Finally, when you've accumulated 5,000 or more names in your card file. (incidentally, you can easily store your 3x5 cards in old number 6 envelope boxes or even shoe boxes. Whenever you're out shopping, simply ask the store manager or owners if they have any such boxes that they can give you.)

Anyway, as I was saying, once you've got 5,000 names on file, you can begin contacting some of the national list brokers and setting up arrangements for them to a broker or rent your list for you. Usually, they get 20% of the rental fee each time they rent your list--a small price to pay when you understand that these people can rent your list to 50 to 100 times per year. They do all the advertising and selling for you with your only responsibility being to work out arrangements to get the lists to the rental customers.

THE END OF THIS REPORT

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THE DO'S AND DON'T'S OF PROFITABLE MAIL ORDER ADS

Regardless of how you look at it, the most important aspect of any successful mail order business is its advertising. In fact, mail order success is wholly dependent, and even predicated upon good advertising.

First of all, you've got to have a dynamic, spectacular ad that attracts the eye and grabs the interest of the people you're trying to sell to. Thus, unless your ad really "jumps out" at the reader, your sales won't live up to expectations, and your ad money will be wasted.

The eye-catching appeal of your ad must start with the headline. Use the headline to very quickly create a picture in the minds of the reader--a vision of all their problems being solved, and attainment of the kind of happiness they seek. If your headline fails to catch the attention of your prospect, you cannot hope to capture him with the remaining of the ad, because it will go unread! So in writing your advertisement for just a little while, so you must quickly interest him in your offer, show him how he can get what he wants, and then cause him to send immediately for your "solution" to his problems. Your copy must exude enthusiasm, excitement, and a positive attitude. Don't be afraid to use a hard-sell approach! Say what you feel and believe about your offer. And use common, "everyday," but correct English.

Even so, you can and must remember to be honest. Don't exaggerate or make claims you can't back up. Never make promises you cannot or don't expect, to keep. To do so could get you in trouble with the Federal Trade and Fair Practices people.

Stress the benefits of your product or service. Explain to your reader how owning a copy of your book (for instance), or receiving your services will make his life richer, happier, and more abundant. Don't get involved in detailing all the money you've spent developing the product or researching the information you're selling, or you're selling, or your credentials for offering it. Stress the "sizzle" and the value of ownership.

It is important to involve th reader as often as possible through the use of the word "you." Write your copy just as if you were speaking to and attempting to sell just ONE person. Don't let your ad sound as a speaker at a podium addressing a huge stadium filled with people, but as if there were just one individual "listening."

And don't try to be overly clever, brilliant or humerus in your advertising. Keep your copy simple, to the point, and on target toward selling your prospect the product or service because of its benefits. In other words, keep it simple, but clear; at all costs, you don't want to confuse the reader. Just tell him exactly what he'll get for his money; the benefits he'll receive; how to go about ordering it. You don't have to get too friendly. In fact, becoming "folksy," and don't use slang expressions.

In writing an ad, think of yourself as a door-to-door salesperson. You have to get the attention of the prospect quickly, interest him in the product you're selling, create a desire to enjoy its benefits, and you can then close the sale.

Copywriting, whether for a display ad, classified ad, sales letter or brochure, is a learned skill. It is one anyone can master with a bit of study, practice, and perhaps some professional guidance.

Your first move, then, is to study your competition, recognize how they are selling their wares. Practice rewriting their ads from a different point of view or from a different sales angle. Keep a file of ads you've clipped from different publications in a file of ad writing ideas. But don't copy anyone else's work; just use the ad material of others to stimulate your own creativeness.

Some of the "unknown facts" about advertising--and ad writing in particular--tell us that you cannot ask for more than $3 in a short classified type ad. Generally speaking, a $5 item will take at least a one-inch display ad. If you're trying to sell a $10 item, you'll need at least a quarter page--perhaps even a half page of copy--and $15 to $20 items require a full page. If you are selling a really big ticket item (costing $50 or more) you'll need a four-page sales letter, a brochure, separate order coupon, and return reply envelope.

If you're making offers via direct mail, best to get into the postal system with it on Sunday, Monday or Tuesday, to be sure it does not arrive on Monday, the first and busiest day of the week. And again, unless you're promoting a big ticket item, the quality or color of your paper won't have any great effect on the response you'll get, but the quality of your PRINTING definitely will, so bear this in mind when you place your printing order.

One final point to remember: The summer months when people are most apt to be away on vacation are usually not good months for direct mail. But they ARE good for opportunity and advertisements in publications often found in vacation areas, and in motels and hotels.

Again, it cannot be stresses too much or often: Success in mail order does, indeed, depend upon advertising, and as with anything else, quality pays off in the long run. Read this report again; study it; let it sink in. Then apply the principles outlined in it. They have worked for others, and THEY CAN WORK FOR YOU!

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HOW TO WRITE PROFITABLE CLASSIFIED ADS

Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth, is mail order or within the professional circles of the business, direct mail selling...

The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by mail--the writing of profitable classified ads. If your mail order business is to succeed, then you must acquire the expertise of writing classified ads that sell your product or services!

So what makes a classified ad good or bad? First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in the least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to produce the desired results whether inquiries or sales.

Grabbing the reader's attention is your first objective. You must assume the reader is "scanning" the page on which your ad appears in the company of two or three hundred classified ads. Therefore, there has to be something about your ad that causes him to stop scanning and look at yours! So, the first two or three words of your ad are the utmost importance and deserve your careful consideration. Most surveys show that words or like this. MAKE BIG MONEY! Easy & Simple. Guaranteed! Limited offer. Send $1.00

These are the ingredients of any good classified ad---Attention--Interest--Desire--Action...Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you money. What we've just shown you is the basic classified ad. Although such an ad could be placed in any leading publication and would pull a good response, it's known as a "blind ad" and would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared. In other words, from as many "time wasters" as from bona fide buyers.

So let's try to give you an example of the kind of classified ad might want to use, say to sell a report such as this one...Using all the rules of basic advertising copywriting, and saying exactly what out product is, our ad reads:

MONEY-MAKER'S SECRETS! How to Write winning classified ads. Simple & easy to learn-should double or triple your responses. Rush $1 to ABC Sales, 10 Main, Anytown, TX 75001.

The point we're making is 1) You've got to grab the reader's attention...2) You've got to go "further stimulate" him with something (catch-phrase) that makes him "desire" the product or service...4) Demand that he act immediately...

There's no point in being tricky or clever. Just adhere to the basics and your profits will increase accordingly. One of the best ways of learning to write good classified ad is to study the classifieds--try to figure out exactly what they're attempting to sell--and then practice rewriting them according to the rules we've just given you. Whenever you sit down to write a classified, always write it all out--and then go back over it, crossing out words, and refining your phraseology.

The final ingredient of your classified ad is of course, your name & address to which the reader is to respond--where he's to send his money or write for further information.

Generally speaking, readers respond more often to ads that include a name than to those showing just initials or an the number of words, or the amount of space your ad uses, the use of some names in classified ads could become quite expensive. If we were to ask our ad respondents to write to or send their money to The Research Writers & Publishers Association, or our advertising costs would be prohibitive. Thus we shorten our name Researchers or Money-Makers. The point here is to think relative to the placement costs of your ad, and to shorten excessively long names.

The same holds true when listing your post office box number. Shorten it to just plain Box 40, or in the case of a rural delivery, shorten it to just RR1

The important thing is to know the rules of profitable classified ad writing, and to follow them. Hold your costs in line.

Now you know the basics...the rest is up to you.

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HOW TO DEVELOP A WORLDWIDE DISTRIBUTOR NETWORK

When you select a product, your choice should be based upon your knowledge of how and to whom you're going to sell. You may have the greatest bargain in the world, but it will be of no value to you if you don't know who's going to buy it, or how you are going to get the word out about it.

The first rule of achievement of a fortune is to produce or buy your product for pennies and sell for dollars. So after preliminary market research to determine who'll buy your product, the next question to answer is: How munch will the majority of this market be willing to pay for your product?

For the sake of our discussion, let's say that you've written a "How TO" manual on how to make $100,000 a year compiling and selling mailing lists. You check with a number of printers and get a production cost of $1.50 per book in lots of 1,000. You figure that with sharp advertising, you can "sell a million" of these books at $10 per copy, but that advertising will cost you $1.50 per book. Thus far, the basic cost of your book is $3 per copy.

Even though you will probably be the one selling most of your books, you must realize that it will take you an awfully long time to move out a million copies of this book. It will keep you busy 25 hours a day, 8 days a week to do it all by yourself. So the thing to do is recruit as many other people as you can to help do the selling. This means setting up a dealer distributor network.

To do this, you must make it worthwhile for other people to sell your product. You offer a percentage of the sales price to each book they sell for you. Generally, this is about 50% for each single copy sold; 60% when purchased in quantity lots of 25 to 99 copies; and 75% when purchased in lots of 100 copies or more. The important thing is to shave your profits to a minimum when you have other people doing the work for you.

Let's use, the, our example of a $10 book that costs you $1.50 to produce in lots of 1,000. For people who buy from you in lots of 100 copies, you could cut your profit to $1 per book, sell it to them for $2.50 per book, and let them do all the advertising, as well as the selling. Don't offer more than 50% on single copy dropship sales, because you'll have to furnish this type of dealer with selling materials, and continue to do most of the advertising yourself.

Setting up your distributor program will require advertising and a sales kit for the sellers. Thus, you should make up a series of "Dealers Wanted" ads and place them in as many different publications as you can.

The national "opportunity" magazines are the best place to place your advertising for dealers. Remember, the ad should be a call for dealers, distributors and independent extra income seekers. Do not try to sell your product in this ad. Use it only to enlist or recruit people to sell for you. Remember too, the more you run your dealers wanted ad, and the more different publications you run it in, the more people you'll get to sell your product for you. The easiest way to go is with "Dealers Wanted" advertisements in as many worldwide publications as possible.

You'll lose your shirt attempting to recruit sales people via direct mail, and you'll never make any headway with just a "Dealers Wanted insert" in each book you sell. If you want sales people, you must advertise for them.

To actually get these interested opportunity seekers to sell your product for you, you'll need a dynamic sales letter and seller's kit to send out in response to the replies to your advertising. This kind of sales letter is usually four pages in length, printed on 11 by 17 inch paper, to sell the prospect on the idea of selling for you, use the amount of space and paper that's necessary.

If you've written sales letter properly, that's all there is to it. Some people charge an "up-front" dealer's registration fee. We don't recommend this, for a number of reasons--mainly because it immediately eliminates a great many people who might want to least try to sell the product for you, but are not willing to "pay" to sell for you.

Some sellers charge $1 to $5 for details and complete dealership set-up to offset the cost of the initial seller's kit and postage. This is what we recommend at the start. If you offer your program for nothing, you'll get as many responses from curiosity seekers and opportunity collectors as from bona fide prospects.

If you charge for the dealership set-up, you should include a sample of your product. For the more elaborate sales kits and expensive products, most people ask for deposit, which is refunded after a certain number of sales are made by the dealer. Any charges more than $5 should not be mentioned in your "Dealers Wanted" advertisements, but held over and fully explained in your sales.

This is how you set up a dealer/distributor network: Get other people to sell your product for you! You can, and should be prepared from the start, before you place your first dealers wanted ad, and proceed only as you can afford the advertising costs from the profits of sales of your product.

It's simple, and it's easy, and, it can make your rich! You had to have real interest to have ordered this report. We hope that it has motivated you with the entrepreneurial spirit, and that you act on it!

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MONEY-MAKER'S SECRETS TO RENTING PROFITABLE MAILING LISTS

As an entrepreneur involved in selling and/or promotion of something by Direct Mail, you should already know that most important aspect of your mailing have to do with the sales letter or circular you send out, and the mailing list you use. With these thoughts in mind, and assuming you've got what should be an order-pulling sales letter or circular, let's focus our attention specifically on the problem of finding mailing lists that produce profitable orders.

Common sense should tell you that without a good mailing lists, the time and money you spend for market research, advertising layout and knowledge relating to the "rules of direct mail," will just be wasted effort. In other words, unless you get you offer to the buyers, you might as well save your time and money.

In order to reach your most-likely buyer, you must first determine who your most-likely buyers are. This is not so hard as it might appear. Actually, it's just a matter of recognizing that automotive items will appeal to car-owners, while household gadgets will sell best to the homemakers.

Regardless of how easy its is, this is the most-often over-looked part of the beginning entrepreneur's planning. suffice it to say that if you don't know who you're going to sell a product or service to, your product or service is going to be pretty hard for you to sell.

The next thing to really look into, is the competition your product or service faces. If it has a limited market--not too many people would stand in line to buy--and you are competing with virtually the same product as supplies by other companies--then you're going to have to either come up with a strong "hidden angle" or else face defeat before you even begin...

These are the "keys" to success in selling anything via direct mail--pin-pointing exactly who your buyers are, presenting your offer to them with an angle not being used by your competition, and concentrating all your sales efforts only on the most-likely prospects.

Assuming you "know" who your most-likely buyers are; that you've got a "winning" sales letter or circular--and, a product or service these people "will stand in line to buy," then your problem is to get the message to these people.

Do not think you'll "save some money" by renting or buying inexpensive mailing lists from advertisers in all those ad sheets and "mail order" type publications that seem to flood your mailbox. You'll waste a lot of time, and spend money chasing the wind with these lists.

These list offered by "mail order" dealers are compiled from ad sheets, mail order publications, and/or incoming offers received by the list -seller...These people also compile lists they use...A lot of them compile their rental lists directly from the telephone/city directories...And even a few of them work the "envelope stuffing" scheme to compile their rental lists--They offer commissions to people who pay to join their envelope stuffing programs, and then sell or rent the names of the people who join their program...The people who join the program are advised to compile lists from any number of sources, send out a commission circular, and receive a commission for each incoming order. The names of the buyers are then compiled onto another list, and sold by promoters of this scheme to some of the larger list-brokers as bonafide mail order buyers...Any time you rent a list of 5,000 or more names from mail order type operator, you can almost certainly count on the lists that's 1) Five or more years old...2) Filled with names of people who have moved...3) Going to be dominated with names of other mail order sellers...

Before renting or buying a mailing list from someone, use the same kind of common sense you use in deciding upon a doctor, lawyer or auto mechanic. something else to keep in mind--whenever you rent or buy mailing lists from someone who has or is advertising for dealers or mailing list brokers, you are going to end up with a list of names used by many mail order dealers, generally with the majority of them offering the same products or services.

The best thing to do is to take a note pad and pencil to your public library..Ask the librarian to let you look at the Standard Rate & Data Service Directory pertaining to mailing lists. Within this voluminous directory, you'll find the names, addresses and telephone numbers of virtually all the reputable mailing lists brokers in the country. These brokers explain within the directory the different lists that are available for rent, what kind of buyers the lists are made up of, and the date the list was last cleaned--that is, the last time all the names on the list were verified relative to the correctness of addresses.

Select a half dozen or so of the list brokers handling the kinds of lists that are made up of buyers of products or services similar to yours...Jot those names and addresses down on your note pad..then go home and call them on the phone...

Tell the list broker about yourself, what you're trying to sell, how much you're asking for it, and your-long range plans. Almost all of them will want to see a sample of your mailing piece, and more often than not, a sample of your product as well. Don't be afraid to talk to these people--they're in business to help you, and if they "steer you onto" a list that doesn't make money for you, they figure you'll not buy from them again, so it's to their benefit to see that you get the "right" list for your mailing piece and offer. Most of them are will critique your mailing piece and offer, making suggestions for improvements when appropriate, and in general, act as a consultant to see that you realize a profit thru their services.

Once you and the list broker have decided upon the mailing list best suited to your offer, he'll generally require you to rent a minimum of 5,000 names. The going price will range from $35 to $95 per thousand names. Expensive, maybe...But if you pay $475 for 5,000 prospective buyers, and end up with 1,500 buyers of a $20 "how-to" manual that you've written and printed at a cost of 50 cents per manual--that would mean a gross of $30,000..minus $750 for 1,5000 manuals, plus another 60 cents each to send each of these manuals out via 4th class mail witch would amount to $1,035. Add these figures together for a total of $1,785 and subtract this total from $30,000 and you stand a very good chance of netting $28,000 or more...

So, you see, the important thing is to get your offer to your most-likely buyers. The only way to do this--the fastest, and least expensive way--is to work with a reputable mailing list broker and forget about all that "wheel-spinning" within the circle of mail-order-type people. Really, so long as you deal with " mail-order-type" people, small-time dealers and advertisers--you'll never achieve anything beyond a busy-busy, hand-to-mouth existence in this business.

The bottom-line reason for most of the entrepreneurial failures in the mail order business is simply that the beginner tries to cut corners by using less that the most productive mailing lists available. Indeed, the years are littered with people from all walks of life who have had a good product and/or service ideas, but failed to "get their ideas off the ground." Generally, these people were trying to "save money" by compiling their own mailing lists, advertising in "all-seller" type mail order publications, and/or sending their offers out to "mail-order-type" people found in the ad sheets or to lists purchased from advertisers in these publications. In almost every case, the entrepreneur's efforts along these lines, and based upon a "saving money" philosophy, has always ended in heartbreak and great financial loss for the entrepreneur...

YOU CAN SUCCEED, STARTING FROM SCRATCH! But, before you attempt it--before you "jump in and reach your own mail order fortune," be sure you arrange all the odds in your favor..Anything less than the "rules" stated within this report will surely be a waste of time, and result in failure...

Remember: Your product has to be something you can buy or produce in finished form for pennies, and sell for dollars. There has to be an "eager" market for your product or service. You must project the most professional of all images of yourself as the "company" or supplier in all your sales letters, circulars, advertising and/or dealings with your prospective buyers. And you must "know" who your buyers are, and then concentrate your efforts to reach only those people with your offer...

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AN EASY START TO MAIL ORDER!

Listing names of Big Mail Requestors, and sending out packages of Big Mail is an easy way to get your start in the business of selling by mail.

There are a number of mail operators pulling in an easy, extra thousand dollars a month, by what you'd hardly call work--doing nothing more than receiving money for advertising a list of people's names interested in receiving Big Mails, and sending out envelopes stuffed to overflowing with Big Mail.

Regardless of where you live, your age, teenager or senior citizen, man or woman, there is no reason you can't do the same---pull in an extra thousand dollars a month, with the same idea.

Getting started is NOT as easy as turning on a water tap, but then your initial investment will amount to practically nothing---And the requirements upon your time shouldn't amount to more than a few hours a week.

First, let's define the market---Who wants Big Mails, and why they want it...Big Mails are wanted or should be wanted by just about every person in business, especially those involved in selling product via the mails, in order to keep himself abreast of who is doing what, how they're doing it, the new offers being made and the newcomers to the business. The reasoning is because of the time and postage saved by automatically receiving all of this information, as opposed to writing and mailing letters to each individual offer you see that arouses your interest, not to mention the time saved searching thru all the different publications to discover these things. Some people--the dreamers and the lonely--like to receive Big Mails simply for the sake of having mail delivered to them every day. There's no sure way of determining which of your Big Mail Requestors these people are--so you just forget about it, and send your Big Mails to everybody on your list. Besides, the actual number of people in this category are fewer than you might suspect.

Now, let's define what's inside a Big Mail Package you or your buyers--Big Mail Requestors--will be receiving in the mail---Generally, you'll find a least one, but usually several publications: ad sheets, tabloid mail order newspapers, and an occasional newsletter. The rest is almost always a collection of various product advertising circulars. At least two of these circulars will be from the person sending the package to you in the first place.

Many, if not most of the beginners in this business, first get their name listed as a Big Mail Requestor, on as many Big Mails Wanted list as possible. They then Save the mail they receive and once a week, every other week, or once a month, they stuff their accumulated Big Mail into individual envelopes and send it to the names on their list of people who have paid to be listed as Big Mail Requestors.

Don't forget---All Big Mail suppliers always include a least a couple of two-sided circulars of their own. These are usually Commission Circulars--product advertising circulars, sometimes provided by a prime source or distributor with a blank space on the reply coupon for the dealer doing the mailing to rubber stamp his business name and address. More often than not, the distributor furnishes the dealer with "camera ready" copies of circulars to use. The dealer takes these circularss to a quick print shop, and has several thousand copies made up with his business name and address imprinted on each circular.

Everytime you send out a package of Big Mail, always include two advertising circulars of your own--circulars that may interest the recipient and cause him or her to send to you for the product or service offered.

These can be commission--dropship--products that you have devised, produced and are selling.

Incidentally, the best way to go with commission circulars is to ask for or get a camera-ready copy of the original, and have a large quantity of them printed locally with your name in place of the supplier. This will save you hours of very boring work entailed in rubber stamping your name on several thousand circulars. If for whatever reason it's too expensive to get your circulars printed locally, then check around for a printer who does business by mail, and will make your circulars for you with your name and address on the ordering coupon. Also it will almost always pay for you to have the printer fold your circulars for you before he ships them to you, he can do it all in about an hour, while it could take you a couple of days to a week or longer to fold 5,000 circulars yourself.

You can include as many product circulars in your package of Big Mail as you want, but..It's been proven time and time again that three very good--outstanding--circulars related to the same idea, bring back more responses than envelope overflowing with circulars. What I'm saying is that a circular inviting the recipient to send for Book #317, " How To Make Money Writing & Selling Simple Information", plus a circular on Book #365" $50,000 a Year from Mail Order Ads",will pull far more inquires than 10 or 12 different circulars inviting the recipient to send for a mixture of related items.

The reason is quite simple---After about 3 circulars you begin to overwhelm the recipient with opportunities. In reality, he'd like all of the books you're offering but he only wants to spend so much and therefore he's faced with a decision of which ones to send for---and more often than not, he ends up not sending for any of them.

Including as mini-catalog listing of your offerings is quite different, and generally acceptable to most people receiving big mail packages, or product advertising in the mail. Generally, this is regarded as not so much loose paper and something they can hang on to for a while and maybe order from, much the same as they order from Wards or Sears Catalog.

When you've got your name listed on a number of lists as Big Mail Requestor, ad after you've got a steady supply of this kind of mail coming to you, start placing ads of your own in some larger circulation ad sheets and other mail order publications as a Big Mail Supplier. For ideas on ads to use, glance thru any mail order publication and come up with one you think will bring the most replies.

Now you're on your way with the basic plan and "know-how" for a fast start as a Big Mail Supplier.

In order to expand your big mail operations into a real money-making business, compile a list of magazines, newsletters, mail order tabloids and ad sheets.Then draft a letter to these publishers, advising them that you supply them with several hundred prospective subscribers each month. Explain that your prospects come from responses to national advertising, which you run at no cost to them, the publishers...Go on to explain that your national advertising offers Free Trail Subscriptions to the nation's leading money-making publications, and that you feel your list will be incomplete without his publication...

Sweeten the pot further by detailing how you'll be sending the names and addresses of these fresh prospects on peel 'n stick labels---that these mailing lists will belong to him on receipt---and that you encourage him to copy them for follow up mailings...

You charge each of these publishers $100 a year for this service, and even when you have 100-150 signed, keep looking for and attempting to sign more publishers. Don't ever stop soliciting publishers, and go after the biggest as well as the very smallest of them...

With a number of accounts signed and paid, you place an ad such as the following, in several national publications:

FILL YOU MAILBOX WITH OPPORTUNITY! World's leading Money Making publications! Free trail subscriptions! $2 for processing to ( your name and address).

When the responses to your ads come in, type the names and addresses onto "master" sheets or put them into your computer system as respondents to your advertising. Sometime around the 15th of each month, copy your masters onto the number of customer sheets of labels you need, and send them out. You bank the money from your advertising respondents.

One hundred publishers time $100 each means $10,000 per year... A minim of 200 Respondents to your advertising each month means another $4,800 per year...And then, by contracting with a reputable list broker such as Group One Communications, 2321 NE Dixie Highway, Jensen Beach, Fl 33457---to handle the rental of the "Hot" names you accumulate each month, you should be able to double or triple these figures...And $30,000 income your first year in the Big Mail business is nothing to "cry about" at all!!!

Meanwhile you've got all these new prospects, to whom you can send your own sales materials...You can also expand your services and become a subscription agency, a publications distributor, or even a mail order publications Advertising Agency...

You could compile, publish and sell directories of newsletters, tabloids and ad sheets...Directories of Mail Order Associations...Mailing lists of people wanting Big Mails...or mailing lists of people want Commission Circulars.

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